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| YOU ARE VIEWING ARTICLE - ID:20130811012 |
|Title:||Yorkshire-based Luxury Online Bathroom Retailer is Launched with Cutting-edge Vision|
|Author:||Designer Bathroom Concepts |
|ID & Publication:||20130811012 ~ The-Villager.co.uk |
|Subject:||Advertising Feature |
A young, innovative entrepreneur from Yorkshire has launched a pioneering brand within the online bathroom retail industry bringing unique employment opportunities to the region.
Russell Ward of Doncaster, South Yorkshire, has successfully established Designer Bathroom Concepts having recognised a niche opening within the online bathroom market. His revolutionary concept breaks the industry mould of simulated sales and overly inflated prices instead bringing affordable luxury from world class manufacturers and designers.
With online competitors turning over between £10-20 million per annum, there is a clear-cut opportunity to capture a market share from the online buyer who seeks a luxurious buying experience when purchasing a higher-end luxury bathroom. Thus, by offering an elite concierge service, Designer Bathroom Concepts procure exclusive products and offer bespoke bathroom design quotations for the professional client who simply doesn’t have time to keep visiting showrooms.
With 60% of their current business in London and South England, Russell Ward’s vision of the market is entirely accurate. Nationally, customers are demanding more for their money with a clear spread of custom across the country, not just within the more affluent of areas. Ultimately, consumers want to achieve a designer bathroom that doesn’t just look sensational but will do so for many years to come.
Speaking about the brand and its ambitions, Russell Ward commented: ‘We see the customer buying experience as a journey; a journey of creating a bathroom that is entirely unique and personal to each of our customers. We do this by offering exceptional imagery, lifestyle shots and editor reviews on all products as well as a dedicated team at the other end of the phone to answer questions and provide a free bathroom design service.
‘Equally, we see the longevity of the company residing in the fact that we aren’t offering misleading sale prices as the majority of our competitors do. What our customers see on the site is a realistic price that includes free delivery and quality assurance, giving them confidence that the product they are buying is luxurious and has been sourced using the best insider connections and knowledge.’
With their head offices in Doncaster, the offices and team emphasise the platform from which the Designer Bathroom Concepts brand has been built upon. Boasting chic, modish offices with a young, vibrant team at the helm, the impression created is truly reflective of the innovative, alamode style of the brand.
Asked why he had chosen to establish the business within Doncaster, Russell said: ‘We’re based on the enterprise zone of Robin Hood Airport, which gives us exceptional rail, road and airport links that we need in order to retain the personal connection with our suppliers and clients – something we pride ourselves on. Equally, it links us with some innovative new brands in Europe as well as those we have exclusivity for within the UK.
‘What’s more, being Yorkshire born-and-bred I value the work ethic within this region and feel there is a lot of overlooked talent here. Many specialist roles are sought after in busier cities or the capital itself so a lot of people within this region don’t get the opportunities they deserve.
‘Within our current team we have marketing and sales experts, industry professionals, a web development management team and SEO/copywriting specialists. All of whom have worked tirelessly to create the website as you see it today.
‘Each team member has a fresh perspective on the company and with the combined UK industry turnover being as large as it is we have a huge amount of scope to unleash these creative ideas and concepts.
‘As the business continues to grow we will create more employment opportunities with the aim to triple the amount of staff by early 2014 as we enter the European market. Our current statistics indicate that by September we can be expecting approximately 30,000 UK visitors to the site per month.’
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