View Current Publication

Printer Friendly Options

Select A Publication
Historical Article Update
Recent Publication Updates

Search - Keyword/Phrase
Search - Simple

Choose A Year
Choose A Month

May, 2014

   ‘We’re Going Greener’
   41.5 million raised for charities by People’s Postcode Lottery
   A new visitor experience proposed for Spurn National Nature Reserve
   BA Honours Artists from College
   Beauty Queen Fulfils Her Dream
   Businesses back bid for HS2 rail college in Doncaster
   Check out Public Health online
   Could you be a Dementia Friend?
   Discover Potteric Carr this Half Term
   Doncaster College & New Fringe announce 2014 Fellows
   Doncaster young people on route to success
   Ground-Breaking Fostering Recruitment Campaign
   Helping the butterflies of Yorkshire
   Launch of innovative care service
   LearnPod returns for fifth year
   Lecture puts spotlight on Mexborough born artist
   Love history, love Doncaster Heritage Festival
   Love Your Wildlife Park Week
   Medium is the Massage for Sue
   Miss British Empire Rotherham 2014
   Music in the Round May Festival 2013
   Open day at Doncaster College
   Open Gardens NGS Festival Weekend
   Professional Recognition Award
   Rosette for Waterfront Restaurant
   Second time lucky for Charlotte?
   Seen a barn owl recently?
   Sophie On The Right Track
   Special Summer Label from Hendersons Relish
   Stay sun safe
   Students Brush Up Their Skills
   Students Sell Cakes and Coffee for Charity
   Successful visit by Poet to University Centre Doncaster
   Swedish students visit Doncaster
   Vlad all over

Title:Sophie On The Right Track
Author:Doncaster College 
ID & Publication:20140511010 ~ 
 Doncaster College (6kb)

Sophie Maxwell, a first year Graphic Design student at Doncaster College, has been presented with an iPad after producing the winning internal brand design for a major rail infrastructure project collaboration.

The collaboration between Network Rail and Carrillion, will be based in Doncaster over the next two years. Nick Hilton, senior project manager at Network Rail and Matt Murr, senior project manager of Carillion, set the brief to the first and second year Graphic Design students, overseen by their course leader David Bower.

Some of the brand values to be considered were collaboration, cooperation, trust and innovation. A shortlist was made, and the shortlisted students presented the rationale behind their designs to the project team.

Sophie’s design was chosen as it was felt to meet the values in a bold and innovative way. Her design will now appear on signage, clothing, posters and stationery.

On the work produced by the graphics students, Nick Hilton said ‘the standard of the design from all the students who took park was incredibly high, making the job of selecting the right one for us really difficult. The diversity of the designs and the creativity of the students was fantastic. The design produced by Sophie captured the imagination of the whole team. We will be using the logo across the project to unite the whole team.’

Sophie approached the brief by looking at previous branding, and concentrated on the collaboration and partnership elements within the brand values.
She said the experience of working on a live brief was exciting and gave her an insight into the different and additional pressures that a professional graphic designer undergoes, compared to working on college projects. She felt that this experience would prove invaluable when undertaking her Extended Diploma in year 2.

This project has been the latest of several recent opportunities the graphic design students have had to successfully undertake a live brief, gaining the valuable experience of meeting clients and working to tight deadlines, and the need to produce creative final outcomes to a very high standard.

If you would like to comment on this or any article e-mail ~
 Click here for a Printable Version of this article

Hover over each picture for a description, or click to load larger image.

l-r: Nick Hilton (Network Rail), Ian Latham (College), Sophie Maxwell (Student), David Bower (College), Matt Murr (Carillion) (108kb)  
To Search for similar articles - Click all appropriate to define search criteria
Author: 'Doncaster College'   Area: 'Doncaster'
Title: 'Sophie On The Right Track'   Category 'Education'
   Record Breaking Result for Cancer Support Coffee Morning
   Bridging the Gap with Traineeships
   Induction and Fresher’s Week Kicks off New term
   1000th Apprentice
   Great Accolade for Doncaster College and University Centre

 Related Web Sites
  Doncaster College
The Villager is not responsible for the content of external links
© 1992-2003 Doncaster Village Publications / © 2003-2014 Villager.Co.Uk