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May, 2014

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Title:Sophie On The Right Track
Author:Doncaster College 
ID & Publication:20140511010 ~ The-Villager.co.uk 
Area:Doncaster 
Subject:Education 
 Doncaster College (6kb)

Sophie Maxwell, a first year Graphic Design student at Doncaster College, has been presented with an iPad after producing the winning internal brand design for a major rail infrastructure project collaboration.

The collaboration between Network Rail and Carrillion, will be based in Doncaster over the next two years. Nick Hilton, senior project manager at Network Rail and Matt Murr, senior project manager of Carillion, set the brief to the first and second year Graphic Design students, overseen by their course leader David Bower.

Some of the brand values to be considered were collaboration, cooperation, trust and innovation. A shortlist was made, and the shortlisted students presented the rationale behind their designs to the project team.

Sophie’s design was chosen as it was felt to meet the values in a bold and innovative way. Her design will now appear on signage, clothing, posters and stationery.

On the work produced by the graphics students, Nick Hilton said ‘the standard of the design from all the students who took park was incredibly high, making the job of selecting the right one for us really difficult. The diversity of the designs and the creativity of the students was fantastic. The design produced by Sophie captured the imagination of the whole team. We will be using the logo across the project to unite the whole team.’

Sophie approached the brief by looking at previous branding, and concentrated on the collaboration and partnership elements within the brand values.
She said the experience of working on a live brief was exciting and gave her an insight into the different and additional pressures that a professional graphic designer undergoes, compared to working on college projects. She felt that this experience would prove invaluable when undertaking her Extended Diploma in year 2.

This project has been the latest of several recent opportunities the graphic design students have had to successfully undertake a live brief, gaining the valuable experience of meeting clients and working to tight deadlines, and the need to produce creative final outcomes to a very high standard.

If you would like to comment on this or any article e-mail ~ editor@the-villager.co.uk
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l-r: Nick Hilton (Network Rail), Ian Latham (College), Sophie Maxwell (Student), David Bower (College), Matt Murr (Carillion) (108kb)  
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Author: 'Doncaster College'   Area: 'Doncaster'
Title: 'Sophie On The Right Track'   Category 'Education'
 
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